An overview of programmatic advertising

Programmatic Advertising Services by ONGO Smart Advertising


Leverage the future of advertising with OnGo’s cutting-edge Programmatic Advertising Solutions. By incorporating programmatic ad buying, which automates the purchasing of digital advertising, we combine automation, real-time decision-making, and audience-first strategies to ensure your brand reaches the right people at the right time. From traditional display ads to video and Digital Out-of-Home (DOOH) formats, our solutions are designed to deliver measurable results.

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What is Programmatic Advertising?

Programmatic advertising automates the buying and selling of digital ad spaces using advanced technology like AI and machine learning. It eliminates manual processes, enabling real-time
ad placements and transactions across various channels. An ad exchange serves as a digital marketplace where advertisers and publishers interact to buy and sell ad space, facilitating efficient programmatic advertising through real-time transactions and the interconnected roles of DSPs and SSPs.


At OnGo, we integrate programmatic capabilities into our in-car and DOOH ad networks. This ensures that every impression is impactful, reaching audiences during their daily commutes or in high-traffic outdoor areas.


Why Choose OnGo Programmatic Advertising?


With OnGo, your campaigns achieve unmatched visibility and engagement through innovative platforms.

ROI
Targeted Reach

Our in-car ad tablets use motion sensors to ensure ads are displayed to active, engaged passengers.

Drives Online Engagement
Real-Time Optimization

AI-driven insights help you adapt campaigns instantly for maximum effectiveness.

Cost Effective
High Engagement Rates

97% of passengers interact with at least one ad, and 59% take action after viewing.


OnGo's services also offer cost efficiency, as the programmatic advertising cost is structured around models like CPM (cost per mille), making it a more affordable option compared to traditional advertising methods.

Key Components of the Programmatic Ecosystem

OnGo’s programmatic advertising framework is powered by a suite of advanced tools and platforms, ensuring precise targeting and optimal campaign performance.


A data management platform (DMP) plays a crucial role in this ecosystem by collecting, organizing, and managing large volumes of data from various sources to enhance ad targeting and analytics, benefiting both advertisers and publishers.

Demand Side Platforms

Demand-Side Platforms (DSPs)

Our DSP integrations allow advertisers to bid for ad inventory in real-time, ensuring ads are served to the most relevant audiences. Advanced targeting options such as demographics, location, and interests are available to fine-tune your reach.

Supply Side Platforms

Supply-Side Platforms (SSPs)

We empower publishers to maximize revenue by efficiently managing their ad inventory. SSPs might connect with ad exchanges like Google Ad Exchange, which links buyers from Google Ads and third-party partners with publishers. SSPs connect directly with our DSPs, ensuring seamless transactions and optimized placements.

Ad Exchanges

Ad Exchanges

Acting as digital marketplaces, our ad exchanges enable transparent buying and selling of ad space. This ensures your ads reach their intended audience in premium ad slots, boosting engagement and brand recall.

Data Management Platforms

Data Management Platforms (DMPs)

OnGo utilizes DMPs to collect and analyze audience data, delivering insights that improve ad targeting and enhance overall campaign performance.

Our Trusted Partners

OnGo collaborates with leading global platforms to enhance the reach and effectiveness of
our programmatic advertising services.

Hivestack

As a leading programmatic DOOH platform, Hivestack powers our campaigns with advanced targeting capabilities and real-time bidding technology. Their solutions enable us to deliver ads that connect with audiences in dynamic outdoor settings.

Hivestack

By partnering with these innovators, OnGo is able to provide unparalleled programmatic advertising solutions that
are both scalable and results-driven.


How Programmatic Advertising Works


Programmatic advertising operates within a complex ecosystem of interconnected players, each directing the flow of data and transactions. On the buy side, the key players include demand-side platforms (DSPs), data management platforms (DMPs), advertiser ad networks, and the advertisers themselves. A demand-side platform (DSP) is a crucial technology that enables advertisers to buy ads programmatically on publisher websites and apps. These platforms use data from DMPs to make informed decisions about where and when to place ads. Advertiser ad networks aggregate ad inventory from various publishers, providing a wide range of options for advertisers. Together, these components work seamlessly to ensure that ads are placed in the most effective and efficient manner possible, reaching the desired target audiences.


The Programmatic Marketing Auction


Programmatic ad auctions are a marvel of modern technology, made possible by real-time bidding (RTB). In these auctions, advertisers bid on individual ad impressions in real-time, with the entire process taking place in milliseconds. RTB combines user data, behavior patterns, and real-time insights to automate precise ad buying. Unlike traditional methods, which often involve lengthy negotiations and manual placements, programmatic marketing uses automation and data analysis to target the right audience with pinpoint accuracy. This not only enhances the efficiency of ad campaigns but also ensures that ads are seen by the most relevant audiences, maximizing engagement and return on investment.


Ad Space and Inventory Management


Ad exchanges are bustling digital marketplaces where ads are bought and sold in the blink of an eye. These platforms bring advertisers and publishers together, ensuring that ad spaces are filled with the most relevant and high-quality ads. Supply-side platforms (SSPs) play a crucial role in this ecosystem by helping publishers automatically and efficiently manage the sale of their ad inventory to multiple buyers. SSPs connect directly with DSPs, facilitating seamless transactions and optimized ad placements. Meanwhile, ad servers are the unsung heroes that ensure ads are delivered to the right people at exactly the right time in their journey. By managing the delivery and tracking of ads, ad servers ensure that campaigns run smoothly and effectively, providing valuable insights into ad performance and audience engagement.

Our Programmatic Advertising Offerings

OnGo offers a variety of programmatic ads that leverage automated and targeted ad placements, providing significant cost savings and higher engagement rates compared to traditional advertising methods.

Demand Side Platforms

Real-Time Bidding (RTB)

Engage in a fast-paced auction process where your ads are delivered to the highest-value audiences within milliseconds. RTB ensures cost-efficient and impactful campaigns tailored to your objectives.

Supply Side Platforms

Private Marketplace (PMP)

Secure premium inventory in a closed auction environment. PMPs combine the exclusivity of direct deals with the efficiency of programmatic platforms, giving you greater control over ad placements.

Ad Exchanges

Programmatic Guaranteed

Lock in a guaranteed number of impressions with pre-negotiated prices and formats. This approach provides stability and predictability for campaigns that demand consistent visibility.


Benefits of programmatic advertising

Benefits of Programmatic Advertising


Programmatic advertising offers numerous benefits, significantly increasing efficiency by automating processes. This automation allows marketers to focus more on strategy and optimizing their campaigns rather than manual tasks. Advertisers also gain greater control and transparency over ad placements, enabling them to reach different audiences with tailored messaging simultaneously.

Programmatic media buying is an automated process for purchasing digital advertising space using software and algorithms. It includes methods like real-time bidding (RTB) and programmatic direct, each with distinct advantages in online advertising transactions.

Moreover, programmatic advertising streamlines workflows, resulting in better management and results for campaigns. By leveraging advanced technology and data analytics, advertisers can achieve higher engagement rates and improved campaign outcomes.


Enhanced Targeting Capabilities


Programmatic advertising enables advertisers to fine-tune their targeting criteria to reach specific target audience segments effectively. By utilizing Data Management Platforms (DMPs), advertisers can improve ad targeting, generate analytics reports, and conduct look-alike modeling.


AI further enhances targeting strategies by identifying patterns, predicting results, and combining ad viewing metrics with user data. Dynamic Creative Optimization (DCO) tailors ads to the viewer, selecting the best creative combinations for personalized messaging.


Cost Efficiency


The auction-based nature of programmatic advertising can lead to lower ad costs as prices are determined by demand. AI automates redundant tasks within the media-buying process, making it faster and less expensive. This enhanced cost efficiency reduces the reliance on intermediary entities, allowing advertisers to allocate their budgets more effectively.


Real-Time Analytics and Optimization


Programmatic advertising allows marketers to monitor their programmatic advertising campaign performance in real-time, enabling immediate adjustments to enhance outcomes. This real-time data access ensures that campaigns can be optimized continuously, improving overall effectiveness and return on investment.


Emerging Trends in Programmatic Advertising


Stay ahead of the curve with OnGo’s forward-thinking solutions:


Demand Side Platforms

Digital Out-of-Home (DOOH): Extend your campaigns to outdoor digital displays, reaching audiences in high-traffic areas.

Supply Side Platforms

Connected TV (CTV): Target viewers through programmatically placed ads on streaming platforms.

Ad Exchanges

AI and Machine Learning: Continuously improve targeting and engagement with advanced algorithms.


Challenges We Solve



Ad Fraud Prevention


Ad fraud prevention is crucial to avoid wasting ad spend on fake impressions and clicks. Employing advanced detection tools can help identify and mitigate ad fraud effectively.


Marketers should balance their budgets while maintaining high traffic quality to prevent programmatic ad fraud.


OnGo employs advanced verification systems to ensure genuine impressions and protect your ad spend.


Brand Safety


Brand safety is vital for maintaining a brand’s reputation in the digital advertising space. Automated systems in programmatic advertising can sometimes place ads alongside inappropriate content. Effective brand safety measures, such as using whitelists and blacklists, can help manage ad placements and ensure ads appear in suitable environments.


Control where your ads appear with custom whitelists and blacklists, safeguarding your brand reputation.


Privacy Compliance


Privacy concerns are paramount in programmatic advertising, with compliance to regulations like GDPR being essential. Ensuring that ads are compliant with these privacy regulations protects user data and fosters trust between advertisers and consumers.


We adhere to global data protection standards, ensuring your campaigns remain compliant while delivering effective results.



How to Get Started



1. Set Your Goals


Define your objectives—brand awareness, lead generation, or sales growth.

2. Choose Your Formats


Select from in-car, DOOH, or a mix of programmatic solutions tailored to your audience.

3. Launch and Optimize


Work with our team to monitor performance and refine your campaigns for maximum impact.


Benefits of programmatic advertising

Emerging Trends in Programmatic Advertising


The phase-out of third-party cookies is set to significantly impact data collection practices in programmatic advertising. This shift is pushing the industry towards more privacy-focused data strategies. Another major trend is the rise of Connected TV (CTV) ad spending, which is expected to grow substantially.

Digital Out-of-Home (DOOH) advertising is also gaining traction, with a significant portion being bought and sold programmatically. The evolution of AI continues to shape the industry, enhancing audience segmentation and ad targeting capabilities in online advertising. Additionally, the growing demand for video ads in programmatic advertising is becoming evident as advertisers leverage various formats to reach audiences across different platforms.


Artificial Intelligence and Machine Learning


AI and machine learning are critical for the future of programmatic advertising. These technologies enable advertisers to analyze vast amounts of data to improve audience targeting. Advanced algorithms allow for continuous optimization of ad campaigns, predicting performance and adjusting strategies in real-time.


Increased Personalization


The trend towards increased personalization in programmatic advertising is driven by advanced data analytics. Programmatic advertising allows for precise audience targeting, delivering highly relevant ads to users. AI and machine learning enhance this process, resulting in more personalized ad experiences and better engagement rates.


Real-Time Analytics and Optimization


Programmatic advertising allows marketers to monitor their programmatic advertising campaign performance in real-time, enabling immediate adjustments to enhance outcomes. This real-time data access ensures that campaigns can be optimized continuously, improving overall effectiveness and return on investment.


Summary


Programmatic advertising has revolutionized the digital advertising landscape by automating the buying and selling of ads, enhancing targeting capabilities, and providing real-time analytics and optimization. Understanding the key components, types, benefits, and challenges of programmatic advertising is essential for maximizing its potential.


As we move forward, emerging trends like AI and machine learning, increased personalization, and the growth of programmatic video and audio ads will continue to shape the industry. By staying informed and adapting to these changes, advertisers can leverage programmatic advertising to achieve better engagement rates and more effective advertising outcomes.

OnGo’s programmatic advertising services

Partner with OnGo Today


Ready to revolutionize your advertising strategy? With OnGo’s programmatic advertising services, you can connect with your audience like never before. Let’s create impactful campaigns that drive measurable results.


Contact us now to get started!


Frequently Asked Questions

Programmatic advertising is all about using technology to automate the buying and selling of digital ads, which makes the process faster and easier. This means less manual work and more efficient ad placements! Programmatic advertising is a revolutionary method of buying and selling online advertising using sophisticated software. Unlike traditional methods, it leverages algorithmic software to automate the purchase and sale of online display space. This automation allows for precise targeting based on various factors such as online behavior, interests, and demographics. Essentially, programmatic advertising encompasses a wide range of digital advertising activities, including the use of AdTech platforms, various media-buying methods, and multiple advertising channels and mediums. By streamlining these processes, programmatic advertising ensures that your ads reach the right audience at the right time, maximizing the impact of your digital advertising efforts.

The journey of digital advertising began with a simple, pixelated rectangle in 1994. This was the first banner ad, placed by AT&T on the online magazine HotWired. The landscape of online advertising changed dramatically in 1996 with the founding of DoubleClick, the first ad server. This innovation allowed for more efficient ad placements and tracking. In 2007, Google acquired DoubleClick for a staggering $3.1 billion, further cementing its dominance in the digital advertising space. Google continued to innovate with the launch of Google AdWords in 2000 and the Google Display Network (GDN) in 2013. The early 2000s also saw the development of real-time bidding (RTB) software by major players like Google AdEx, Microsoft AdECN, Rubicon Project, and Yahoo’s Right Media. These advancements have paved the way for the sophisticated programmatic advertising systems we use today, making real-time bidding and automated ad placements the norm in digital advertising.

RTB works like a fast-paced auction for ad spots, where advertisers bid in real-time to display their ads to the right audience within milliseconds. This process boosts both the efficiency and effectiveness of ad campaigns.

The main benefits of programmatic advertising are its enhanced targeting capabilities, cost efficiency, and the ability for real-time analytics and optimization, all of which can significantly boost your campaign results. So, if you're looking to improve your advertising strategy, programmatic is definitely the way to go!

To effectively prevent ad fraud, advertisers should utilize advanced detection tools, implement blockchain technology, and collaborate with ad verification companies. Doing so strengthens their defenses against fraudulent activities.

Emerging trends in programmatic advertising are all about adapting to changes in technology and consumer behavior. You’ll see a shift away from third-party cookies, increased spending on Connected TV ads, growth in Digital Out-of-Home advertising, and a greater reliance on AI and machine learning for targeting and optimization.