The Philippines’ Outdoor Advertising Trends
With a country that deals with a high volume of vehicles and people, the trends in Philippines outdoor advertising are worth studying.
People in today's generation are more adept at using modern technology. We can also call ourselves "tech aware consumers," because we all use computers, cellphones, and laptops in the office, at home, and when traveling by land and air. Modern technology is everywhere, and it has made our lives easier and more efficient. The Philippines is a country with one of the world's most densely populated cities. The population of the Philippines accounts for 1.41 percent of the global population. It is also ranked 13th in terms of population among countries and dependencies. Given the country's population, it's no surprise that the Philippines is one of the world's most crowded countries, with particularly awful traffic conditions. As a result, outdoor advertising in the Philippines is increasing every day. The popularity of out-of-home advertising is increasing by the day. The rise of Digital Out-of-Home (DOOH) advertising, according to several academics and marketers, is one of the top trends that will transform outdoor advertising in 2020. This will boost the amount of media companies making investments in digital screens. It's also helped them gain a better understanding of how to combine numerous and full-motion formats to drive programmatic DOOH growth and campaign effectiveness. Since many businesses are expanding globally, there are several opportunities for possible commercial collaborations and global acquisitions. As the volume of new players in many industries grows, these businesses face the difficulty of efficiently marketing their campaigns across multiple platforms. Scalability will be the key to serving and exploring new opportunities as technology continues to impact OOH.
Shane Limbaga
Shane LimbagaMarketing Management Student from Pamantasan ng Lungsod ng Valenzuela and Marketing Intern at ONGO Smart Advertising
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In the past, OOH impressions were calculated using traffic counts and daily effective circulation to determine the total number of distinct customers within a target population who were exposed to a product or service advertisement, which is known as reach. Daily effective circulation, or DEC, is the measure of traffic that passes by a particular advertisement.
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