The ratio of traditional and digital OOH is at 78:22 which means that traditional OOH is still going strong. The country has also experienced 8 to 10% price inflation since 2017. Overall, the growth of the Philippines OOH industry is expected to reach 12%.
Heavy traffic may be the worst thing that has ever happened to some people, yet it is a huge benefit to business owners and advertisers because of Out-Of-Home Advertising. Out-of-home advertising (OOH), also called OOH media, is any visual advertising media found outside of the home. Advertisers can enjoy extended interaction with audiences through out-of-home (OOH) advertising in ways that other mediums just cannot match.
People are spending more and more time outside of their houses since Alert Level 1 was enforced in Metro Manila, whether they are working, shopping, socializing or traveling and it is becoming increasingly challenging for marketers to engage with them. But, thanks to technological advancements that help increase the efficiency of systems, products, and services. This increased efficiency in operation helps reduce costs as well as enables the business to grow rapidly and reached the targeted audiences.
Out-of-Home advertising is the ideal way to reach these busy audiences while they are on the go. Out-of-house (OOH) or "outdoor" advertising was previously regarded to be a fading form of product promotion and brand awareness in the digital era, but brands are increasingly returning to this extremely efficient form of product promotion and brand awareness. Outdoor advertising can help build your brand and promote your products and services in ways that digital and in-home advertising cannot.