Advertising is crucial for small businesses in the Philippines to thrive and grow. With the constantly evolving landscape of digital marketing and advertising, it can be overwhelming for small business owners to determine the best advertising strategies to implement in 2024.
Recognizing the importance of a marketing strategy is essential for the growth and success of small businesses in the Philippines, especially when considering tactics like free shipping during holiday seasons or special promotions to effectively address customers' pain points.
In 2024, the best advertising for small businesses in the Philippines will likely rely heavily on digital marketing strategies. Here are some of the most effective advertising techniques for small businesses to consider, tailored specifically for your business:
Social Media Advertising
Social media platforms like Facebook, Instagram, and Twitter are powerful advertising tools for small businesses. With a solid social media presence, small businesses can reach a broad audience and engage with potential customers more personally and interactively.
Paid social media advertising, such as sponsored and targeted ads, can help you reach specific demographics and increase brand visibility, assisting small businesses in achieving their marketing goals.
Explore our insights on leveraging social media and digital strategies in our comprehensive guide onbest Filipino marketing strategies that work.
Out-of-Home Advertising
Out-of-home or outdoor advertising encompasses any advertising that reaches people outside their homes, including billboard ads, digital signage, transit ads (such as bus shelters, train ads, subway stop ads), street furniture ads, ads in sports venues, and in-cab advertising. While out-of-home advertising offers broad visibility, ensuring it aligns with your budget is essential due to its potentially high cost.
Discover the effectiveness and reach of out-of-home advertising through our article on the best outdoor ads in the Philippines.
Search Engine Optimization (SEO)
Small businesses must invest in SEO as more consumers use search engines like Google to find products and services. Small businesses can improve their search engine rankings and drive organic traffic by optimising their website and content for relevant keywords. In 2024, local SEO will be crucial for small businesses looking to attract customers in their area.
Influencer Marketing
Influencer marketing has recently become a popular advertising strategy for small businesses. Small businesses can increase brand awareness and reach a new customer base by partnering with social media influencers with a large and engaged following. In 2024, small businesses in the Philippines can leverage influencer marketing to tap into niche markets and build credibility with their target audience.
Understand the power and potential of influencer marketing in our detailed exploration of marketing's power in the Philippines.
Video Advertising
Video content continues to be a popular and engaging form of advertising for small businesses. In 2024, small businesses in the Philippines can create video ads to showcase their products or services, share customer testimonials, or provide behind-the-scenes footage. Platforms like YouTube and Facebook offer advertising options for small businesses looking to incorporate video into their marketing strategy.
Broadcast Advertising
Broadcast advertising includes mass-market media like TV and radio. Broadcast advertising, especially TV ads, can be cost-prohibitive for small businesses if you have local TV and radio stations near you. Still, the cost might be more affordable, and the audience could be highly relevant to your local business.
The cost of broadcast ads depends on several factors, including the length of the ads (more extended TV and radio ads will cost more to air), the frequency they play and the time of day they're aired. You'll also need to factor in the cost of producing the ads since professional TV ads can be expensive.
Learn more about innovative advertising strategies, including video advertising, in our guide onunlocking your business potential with the ideal advertising agency in the Philippines.
Advertising Tips for Small Businesses
In the fast-paced marketing world, small businesses often struggle to compete with larger companies in advertising. However, with the right strategies and techniques tailored for your small business, owners can effectively promote their products or services and reach their target audience.
To help small business owners enhance their advertising efforts, the following tips are designed to assist in navigating the competitive landscape of digital marketing.
Therefore, by implementing these tips, entrepreneurs can maximize their marketing efforts, increase brand awareness, and drive sales and growth. Whether you are a startup or an established small business, these tips will provide valuable insights to enhance your advertising strategies and make your business stand out in the competitive market. By applying these strategies, you can effectively compete in the digital marketing arena.
Advertise Where Your Audience Is
Effective advertising means reaching your target audience where they spend their time. For a younger demographic, platforms like Snapchat are invaluable for mobile advertising, capturing attention where traditional methods might not. Yet, traditional advertising—print, broadcast, and outdoor—still holds value for reaching established audiences outside the digital realms. Utilizing media kits to understand platform demographics ensures your advertising efforts are well-targeted and budget-efficient.
Track and Measure Success
Evaluating the success of your advertising is critical to understanding its impact. Digital advertising offers detailed metrics (impressions, clicks, conversions) for real-time campaign optimization. For traditional ads, success measurement can be trickier but is manageable with tactics like unique URLs or offer codes to directly track campaign influence on sales.
Get the Timing Right
Timing can significantly affect advertising ROI, making aligning ad campaigns with your business's peak seasons critical. Analyzing historical earnings data helps identify high-demand periods, allowing for strategically timed campaigns. For example, retail companies can target the December holiday season, while landscaping services might focus on the spring and summer months, aligning with consumer spending habits and ensuring ads reach the audience when they're most receptive.
Conclusion
In conclusion, small businesses in the Philippines can benefit from incorporating a mix of digital advertising strategies in 2024. Small companies can effectively reach their target audience, drive brand awareness, and increase sales by leveraging social media advertising, SEO, influencer marketing, email, and video advertising.
Now is the perfect time to progress in your digital OOH marketing endeavors. Don’t let your competitors beat you to the punch. Let us know your needs, and we’ll connect with you immediately.
Want to learn more about OnGo Smart Advertising’s OOH advertising campaign strategies? Stay tuned to our blog for more industry insights and deep dives.
Stay tuned to our blog Call OnGO Smart Advertising at (02)7907-6939 or +63 917 651 8654 or email us at contact@ongo.ph and start your next digital OOH ad campaign today.
