Best 10 Filipino Marketing Strategies That Work

Thursday - March 21, 2024 | Reading Time: 11 mins 0 seconds

Amidst the vibrant hues and bustling sounds of the Philippines, lies a secret to business success: ingenious and effective marketing techniques and strategies. Filipino marketers employ a blend of traditional charm and digital savvy to captivate an audience known for its strong community ties.

Delve into our curated list of the top 10 Filipino marketing strategies that truly resonate with the local populace, from leveraging the power of word-of-mouth to navigating the dynamic realm of social media.

 Best 10 Filipino Marketing Strategies That Work

1. Word-of-mouth

Word-of-mouth marketing is a crucial cornerstone of Filipino marketing strategies, with a staggering 92% of consumers placing their trust in recommendations from friends and family over any other type of advertising. This powerful form of endorsement is particularly influential in the Philippines, where personal testimonials greatly impact purchasing decisions.

To capitalize on this trusted method, businesses are encouraged to motivate satisfied customers to share their positive experiences.

This can be achieved by prompting them to leave reviews on widely used platforms like Google My Business or Facebook, where their endorsements can reach a wider audience and amplify the firm's reputation.

Creating and maintaining excellent customer satisfaction can therefore lead to increased brand visibility and a higher potential customer base through word-of-mouth.

Satisfied customers become valuable brand advocates, turning their personal endorsements into a powerful lever for business growth.

 Social Media Marketing

2. Social Media Marketing

In an era where digital connection is key, social media marketing in the Philippines has emerged as an essential technique for businesses to reach and engage their target audience. With over 92.05 million active social media users as of 2022, the visibility a brand can achieve on platforms such as Facebook, Twitter, Instagram, and YouTube is unprecedented.

Filipino companies have grasped the importance of social media advertising, utilizing these platforms not only for promoting brand awareness but also for enhancing customer relations and driving sales.

To ensure success in social media marketing, Filipino businesses must create content that resonates with their audience's preferences brand values. This entails not only promoting products or services but also sharing relevant content that can facilitate audience engagement and foster community involvement.

Whether it's through entertaining videos or educational posts, content should be designed to captivate and keep the audience interested, gradually guiding them through the buyer's journey.

Direct selling businesses and small to medium-sized enterprises (SMEs) particularly find value in social media's ability to facilitate customer communication and collaboration, extend brand visibility, and increase revenue.

By adopting effective social media marketing techniques and strategies tailored to the unique characteristics of the Filipino market, these businesses can capitalize on the high level of social media engagement within the country.

Social Media Platforms:

Social media platforms serve as the backbone of digital marketing in the Philippines, offering a cost-effective and impactful alternative to traditional advertising methods. With the country boasting a massive number of active users, businesses have a golden opportunity to boost their presence and connect with potential customers.


Dominating the social media scene, Facebook offers targeted advertising options such as Facebook Ads, which allow businesses to reach specific demographics, interests, and behaviors. This makes it easier for companies to deliver their marketing messages to a precisely defined audience.


Known for its visual appeal, Instagram empowers businesses to showcase their products and services through high-quality images and stories. Instagram Ads leverage the platform's aesthetic to create appealing content that resonates with a younger, visually-oriented audience.

X (Twitter)

This platform is ideal for real-time engagement and is frequently used by businesses to communicate current promotions or events, address customer service inquiries, and participate in trending conversations.


As a hub for video content, YouTube allows businesses to share valuable and engaging videos that can improve brand recognition and customer loyalty. It also offers advertising opportunities in the form of pre-roll and in-video ads for broader reach.

Utilizing these platforms, businesses can also collaborate with social media influencers, leveraging their credibility and influence to reach a broader target market. In the Philippines, where trust and community endorsement play crucial roles in the purchase decision, influencers can significantly enhance a brand’s marketing strategy.

 User-Generated Content

3. UGC

User-Generated Content (UGC) has become a cornerstone of the most effective marketing strategies around, particularly in the digital realm where authenticity reigns supreme. By incorporating content such as testimonials, reviews, and social media posts crafted by consumers, brands can foster trust and enhance engagement.

This approach aligns perfectly with today’s consumers who gravitate towards brands that showcase honest and practical user experiences.

An exemplary instance of successful UGC strategy can be seen on Instagram. Users often post photos with a brand's product while using a specific hashtag provided by the influencer marketing company.

This not only acts as a personal endorsement but also amplifies brand visibility without incurring significant costs. Such content is regarded by fellow consumers as more trustworthy when compared to traditional advertising or professional product photos.

Moreover, UGC serves as a crucial trust signal, helping to cement a brand's reputation. Given the choice, customers show a clear preference for real product images from other buyers.

Through UGC, brands can thus convey valuable content that resonates with their audience, driving engagement and potentially influencing the purchase decision.

This marketing approach is not just more cost effective way more-effective but is also pivotal in increasing conversion rates and achieving higher customer satisfaction.

4. Affiliates

Affiliate marketing has become an integral part of business strategies in the Philippines, complementing traditional marketing efforts. By establishing affiliate programs, businesses can tap into local networks and drive sales through a commission-based system.

This model encourages partners to endorse products or services and increase brand awareness within their networks.

Keys to a Successful Affiliate Program:

Selection of Affiliates

Ensure that partners align with your business values and have a genuine interest in your offerings.


Continuously oversee affiliate activities to safeguard your brand's reputation and ensure marketing messages are not perceived as spam.

The right affiliates contribute not only to customer engagement but also to customer satisfaction, as their recommendations can influence the purchase decision.

Companies that leverage affiliate marketing in the Philippines must do so with a focus on maintaining meaningful partnerships and upholding the integrity of their marketing messages.

 In Car Ads Philippines | OnGo Smart Advertising

5. In Car Ads - OnGo Smart Advertising

In the bustling urban centers of the Philippines, particularly around Metro Manila, a unique marketing opportunity emerges through "In Car Ads - OnGo Smart Advertising." As the landscape is often packed with cars due to high population density and notorious traffic congestion, in-car advertising stands out as an innovative and effective marketing strategy. This form of marketing targets an on-the-go consumer base that is often looking for engaging content during their daily commutes.

With in-car ads, brands can capture the undivided attention of commuters who are seeking distraction or entertainment while stuck in traffic. This kind of marketing is not just about visibility but tailored engagement, where the message can resonate on a personal level.

It creates a prime opportunity for advertisers to introduce their brand stories, new product information, or special promotions to a captive audience during periods when they are most receptive to marketing messages.

In Car Ads Work Best Around Metro Manila Cities

The Metro Manila area, being a hub for economic activity, sees millions of residents commuting on a daily basis. This creates a perfect environment for in-car ads as the heavy traffic affords commuters the time to notice and ponder over these advertisements.

Whether it's a vibrant wrap on the vehicle exterior or a smartly placed screen inside the car, the ads can make an impression in the midst of the city's hustle.

With a significant number of eyeballs due to dense population, in-car ads can effectively reach thousands of potential new customers every day. Targeting becomes more manageable here, where demographics and consumer behaviors have been studied and well-understood. In a setting where travel times can be unexpectedly long, a well-crafted in-car ad campaign can yield substantial brand recognition, making it a strategic choice for businesses looking to penetrate the Philippine market.

Connecting with the On-the-Go Consumer in Cabs

For the on-the-go consumers, travel time is no longer downtime. The rising penetration of mobile phones has changed the commuter landscape, turning cabs into perfect venues for targeted mobile marketing efforts. Engaging with this mobile-savvy consumer base can be effectively achieved via in-car screens or text messages with catchy calls to action.

One of the keys to success is crafting concise, relevant content that can be quickly consumed. For instance, flash deals or local event promotions are perfect for SMS campaigns to immediately capture the attention of passengers.

Furthermore, mobile apps can enhance this experience by providing utility as well as maintaining constant engagement through features like ride tracking, fare estimates, and in-app exclusive offers.

 SEO high rank in search engine results pages

6. SEO

Search Engine Optimization (SEO) plays a pivotal role in connecting businesses with potential customers. By optimizing your website and its content to rank higher in search engine results, a brand can significantly increase its visibility and organic traffic.

Effective SEO hinges on several key actions: conducting thorough keyword research to pinpoint what potential customers are searching for, generating high-quality content that addresses those search queries, using relevant keywords, and ensuring your website is fast, easy to navigate, and accessible across all devices.

Since SEO is a long-term strategy, patience is essential. The fruits of your labor will not be immediate, but over time, consistent and strategic optimizations can lead to substantial organic reach.

SEO is an indispensable part of digital marketing, and while results aren't instant, the long-term benefits of a well-optimized site are immeasurable for business growth and online presence.

 pay per click, google marketing, google adwords

7. Google Ads/ Pay Per Click

Google Ads, utilizing Pay-Per-Click (PPC) advertising, serves as a pivotal channel in reaching Filipino audiences effectively. This approach ensures that each click on your advertisement holds value, directing genuine traffic towards your website and circumventing budget drain on non-targeted clicks.

With Google Ads, businesses leverage local targeting strategies, fine-tuning their ad placements to specific geographic locations. Such precision marketing facilitates the connection with customers who are most inclined to engage with the brand, thus optimizing the marketing efforts and enhancing the conversion rates for a better return on investment.

The use of Google Ads PPC advertising can form a vital part of a digital marketing strategy, aligning with business goals and ensuring audience engagement through relevant content. It plays a vital role in achieving a wider reach while maintaining a focus on the target market and audience.

8. Print Advertising

In the dynamic world of advertising, print media maintains its position as a steadfast marketing strategy. Though the rise of digital platforms and broadcast advertising is evident, traditional print advertising holds ground for reaching a target market effectively. Newspapers and magazines offer a tangible and credible way for businesses to connect with consumers, business clients, and potential customers.

Advertisers have a plethora of choices when it comes to print media. The variances in publication titles span the spectrum from local to national, catering to different demographic groups and interests. Additionally, the frequency of publication ranges from daily to weekly, and even to special Sunday editions, providing flexible scheduling options for campaigns.

Despite the competition from online advertisements, print media advertising continues to yield favorable outcomes for a range of industries. Its ability to deliver results and drive sales remains apparent.

Key Points for Print Advertising:

. Reach target audiences effectively.
. Variety of publication choices for versatility.
. Tangible and credible form of marketing.
. Proven to deliver results and enhance sales.
. A valued strategy alongside digital marketing efforts.

In conclusion, print media is an enduring and result-oriented avenue within the marketing strategy spectrum, fostering customer engagement and contributing to business goals through audience-targeted and content marketing.

9. Mobile Marketing

Digital marketing, especially mobile marketing, has surged to prominence in the Philippines, revolutionizing how companies reach their audience. With over 100 million mobile subscribers, Filipino consumers are remarkably mobile-savvy. This mobile-first trend opens the door for businesses to implement innovative digital marketing strategies

Central to mobile marketing in the Philippines are customer loyalty programs, branded SMS services, promo coupons, and the strategic fusion of mobile with social media platforms. Businesses are increasingly capitalizing on these avenues to build brand loyalty and offer more personalized and direct engagement with their customers. This ensures that marketing messages resonate well with the target audience, potentially enhancing customer satisfaction and bolstering conversion rates.

Through apps, businesses offer valuable content, simplified transaction processes, and user-generated content features. This not only elevates customer engagement but also influences the purchase decision, driving customer loyalty and recurrent business.

 email, newsletter, email marketing

10. Email Marketing

Email marketing stands as a formidable strategy, often boasting impressive returns with one campaign generating sales. This direct marketing campaign mode operates efficiently by engaging those who are genuinely interested in the brand's message, sidestepping the clutter of social media channels.

Building a robust email list serves as the foundation, establishing a conduit to communicate directly with consumers. Emails can be tailored and relevant content delivered to segmented groups, enhancing the pertinence and appeal of the marketing messages. Automated campaigns further streamline the process, ensuring timely and consistent customer engagement. Outcomes: Enhanced customer engagement and satisfaction, increased sales, build brand awareness and loyalty.

Rachel Pasilan
Rachel PasilanMarketing Communications Executive
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