
Effective Out-Of-Home Advertising Created During CoVid-19 Pandemic
According to the WFA (World Federation of Advertisers), out-of-home ad spending decreased by 49 percent in the first half of the year 2020 and is already 39 percent lower than projected for the second half. However, as VIOOH's Jean-Christophe Conti points out, OOH is showing indications of regaining its foundation for 2021. (particularly in terms of programmatic). Even during the lockout, advertisers are displaying great levels of innovation, with some off-the-wall commercials.