Visual Feeder Raises $1.7 Million —An Outdoor Network Of Visual Experiences

Wednesday - June 1, 2022 | Reading Time: 1 min 51 seconds

“Visual Feeder, a digital marketing technology company that transforms unoccupied commercial windows into digital displays to creatively connect brands with their consumers; raised a $1.7 million seed round of financing led by Sandalphon Capital and Blue Field Capital, along with investments from Techstars, Lair East Labs and several strategic angel investors”. (
Visual Feeder transforms retail vacancies into immersive, digital displays with real-time engagement data and optional lidar-sensor elements that allow pedestrians to artistically interact with the display using projection mapping technology. This innovative strategy gives marketers a street-level platform to reach viewers with a higher percentage of engagement than traditional billboard advertising. Furthermore, Visual Feeder assists property owners in recovering utility from vacant spaces, making cash during periods of low occupancy while preserving a visually appealing frontage. “We are creating a new platform to bring digital content into physical spaces that manifests a winsome rather than intrusive experience around advertising, transforming how we interact with brands at a fundamental level. Art and technology continue to evolve together to enhance the world we live in today, and we are here to be a part of this evolution.” says The founders of Visual Feeder, siblings Eddie and Yaxi Yang. Given the pressure many stores are under owing to the pandemic, Visual Feeder's entry into the out-of-home advertising arena seems especially relevant. Retailers announced a total of 18,583 store closures from 2019 to 2020, according to Coresight statistics, as reported by CNBC in December 2021. “U.S. retail vacancy had already been a growing issue due to e-commerce and a shift in consumer behavior, but ever since COVID, we witnessed a huge influx of underutilized spaces,” says Visual Feeder CEO and cofounder, Eddie Yang. Cofounder Yaxi Yang elaborates, “We’re an outdoor network of visual experiences; vacant storefronts are a blank canvas for creative brands seeking to connect with consumers in new ways. Visual Feeder radically changes the experience of looking at vacant storefronts while providing property owners with an effortless solution for modernizing and monetizing their spaces until they are leased.” “Visual Feeder is a Chicago-based ad-tech startup redefining the outdoor advertising industry by turning unoccupied retail windows into engaging visual brand experiences using projection technology. Founded in 2020 by Eddie Yang and Yaxi Yang, Visual Feeder is on a mission to change the face of advertising and marketing by leveraging cutting-edge technology and creating a smart city ad network across with underutilized spaces. Since its founding, Visual Feeder has worked with some of the world’s largest brands, including Adidas, Lyft, Lululemon, Hilton Hotels, etc.” (
Shane Limbaga
Shane LimbagaMarketing InternLinkedinFacebookInstagram
Recent Posts
Outdoor Led Display Philippines
Discover how Outdoor LED Displays are transforming urban landscapes and advertising in the Philippines. From LED billboards to video walls, explore cutting-edge digital signage solutions that captivate and engage audiences day and night.
Digital Out Of Home Advertising
Discover the future of advertising with our in-depth guide on Digital Out Of Home (DOOH) - your gateway to intelligent, impactful ad solutions in 2024.
Best Advertising For Small Business
Discover the top advertising strategies for small businesses in the Philippines with OnGo Smart Advertising - your key to success in 2024
Best 10 Filipino Marketing Strategies That Work
Explore the best 10 Filipino marketing strategies that really work! Discover how traditional charm meets digital savvy to captivate the local market. Click to read and transform your business approach in the Philippines Now.
The Power Of Marketing In The Philippines
Discover the impact of OnGo Smart Advertising in the Philippines, revolutionizing marketing with innovative strategies for captivating audiences.
Best Outdoor Ads In The Philippines
Discover 2024's top outdoor ads in the Philippines! Unleash your brand's potential with digital displays and more in high-traffic areas.
Python Tech Surge In Web Traffic
Python Tech, a dynamic fitness tech product manufacturer headquartered in Singapore, partnered with OnGo Smart Advertising for transit advertising to enhance awareness, drive website traffic, and generate excitement for their groundbreaking product: the world's lightest and thinnest walkpad. The dynamic marketing campaign aimed to captivate fitness enthusiasts and elevate brand awareness.
1000th OnGo Tablet Screen
In today's fast-paced world, where digital innovation shapes every aspect of our lives, advertising is no exception. At OnGo Smart Advertising, we're proud to be at the forefront of this evolution, continually pushing boundaries and redefining what's possible in Out-of-Home (OOH) advertising. As we commemorate two significant milestones—the deployment of our 1000th tablet screen on Philippine roads and our 5th anniversary in the country—we invite you to join us in celebrating this journey of innovation and growth.
Top Advertising Company in Makati City
Experience outstanding advertising expertise with OnGo Smart Advertising – recognized as the top advertising company in Makati City. Elevate your brand with our strategic campaigns and innovative solutions. Partner with us for advertising excellence and unmatched success.
Types of OOH Media: A Comprehensive Guide to Outdoor Advertising in the Philippines
Discover the top outdoor advertising options in the Philippines, with examples of the most effective OOH ads and media types for your business. Get ready to transform your brand visibility today!
Recent Posts
View All