Visual Feeder Raises $1.7 Million —An Outdoor Network Of Visual Experiences
“Visual Feeder, a digital marketing technology company that transforms unoccupied commercial windows into digital displays to creatively connect brands with their consumers; raised a $1.7 million seed round of financing led by Sandalphon Capital and Blue Field Capital, along with investments from Techstars, Lair East Labs and several strategic angel investors”. (
Visual Feeder transforms retail vacancies into immersive, digital displays with real-time engagement data and optional lidar-sensor elements that allow pedestrians to artistically interact with the display using projection mapping technology. This innovative strategy gives marketers a street-level platform to reach viewers with a higher percentage of engagement than traditional billboard advertising. Furthermore, Visual Feeder assists property owners in recovering utility from vacant spaces, making cash during periods of low occupancy while preserving a visually appealing frontage. “We are creating a new platform to bring digital content into physical spaces that manifests a winsome rather than intrusive experience around advertising, transforming how we interact with brands at a fundamental level. Art and technology continue to evolve together to enhance the world we live in today, and we are here to be a part of this evolution.” says The founders of Visual Feeder, siblings Eddie and Yaxi Yang. Given the pressure many stores are under owing to the pandemic, Visual Feeder's entry into the out-of-home advertising arena seems especially relevant. Retailers announced a total of 18,583 store closures from 2019 to 2020, according to Coresight statistics, as reported by CNBC in December 2021. “U.S. retail vacancy had already been a growing issue due to e-commerce and a shift in consumer behavior, but ever since COVID, we witnessed a huge influx of underutilized spaces,” says Visual Feeder CEO and cofounder, Eddie Yang. Cofounder Yaxi Yang elaborates, “We’re an outdoor network of visual experiences; vacant storefronts are a blank canvas for creative brands seeking to connect with consumers in new ways. Visual Feeder radically changes the experience of looking at vacant storefronts while providing property owners with an effortless solution for modernizing and monetizing their spaces until they are leased.” “Visual Feeder is a Chicago-based ad-tech startup redefining the outdoor advertising industry by turning unoccupied retail windows into engaging visual brand experiences using projection technology. Founded in 2020 by Eddie Yang and Yaxi Yang, Visual Feeder is on a mission to change the face of advertising and marketing by leveraging cutting-edge technology and creating a smart city ad network across with underutilized spaces. Since its founding, Visual Feeder has worked with some of the world’s largest brands, including Adidas, Lyft, Lululemon, Hilton Hotels, etc.” (
Shane Limbaga
Shane LimbagaMarketing Management Student from Pamantasan ng Lungsod ng Valenzuela and Marketing Intern at ONGO Smart Advertising
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