Pros and Cons of Outdoor Advertising
With the rise of social media and the dominance of digital marketing, there are a lot of options to promote a brand or business nowadays. It's no wonder that businesses are having difficulty determining whether to spend their advertising budget on the internet or traditional media. Many individuals, especially in this technological age, disregard outdoor advertising as a viable option.
Outdoor advertising, also known as out-of-home advertising, targets customers when they are away from their homes. Billboards, street furniture, and transportation advertising, as well as exterior signage and point-of-sale displays, are all examples of this. Outdoor advertising is still a popular way for businesses to reach out to the public, but there are just as many drawbacks as there are benefits. The advantages and disadvantages of implementing outdoor advertising for your brand or business are discussed below. Pros of Outdoor Advertising Cost-effective One of the most cost-effective forms of advertising is outdoor advertising. Customer impressions can be created for a reasonable cost by advertising on a billboard, a bench, or within a store. Outdoor advertising can be less expensive than digital marketing, even in high-exposure areas. Outdoor advertising is a cost-effective strategy for a small business to reach a local audience. It has an immediate impact If someone is looking for what your company or brand has to offer and sees your advertisement, it might have an immediate influence on them. A potential consumer who sees your outdoor advertisement, whether on a billboard or a bus, may decide to stop and contact your company using the phone number, email address, or website listed on the ad. When it comes to outdoor advertising, making sure your ad is positioned in the proper location is important, especially if you want it to make an immediate first impression on the buyer. Encourages impulse buying The main objective of outdoor advertising is to get a potential customers to buy what your company is selling since it is something they require. An advertisement is intentionally placed to appeal to emotions and the current physical state. This type of marketing is intended to promote the good qualities of a brand's message while also making a value promise that a person's objectives will be achieved. Cons of Outdoor Advertising Cannot guarantee success You may put your billboard on a busy highway and get no response. Simply erecting a billboard does not guarantee that people will desire or require your product. Because it is not targeted at any particular population, placing a billboard on the side of the highway, even if it is in a high traffic region, is difficult to stimulate customer attention. It is not targeted Outdoor advertising does not target a certain demographic. It is utilized to acquire new clients as a result of chance rather than a deliberate marketing strategy. There is a target audience in mind when utilizing online advertising. A company offers its product to this target group since they know the potential buyers will want it based on past research. Thousands of people drive by a billboard on a highway every day, yet it's possible that none of them are interested in the goods being advertised. It is difficult to remember contact information. Billboards, transit signs, and posters are all designed to be noticed in a matter of seconds. In this situation, it makes it extremely difficult for someone to find the time to write down the contact information on the sign, especially if they are driving. This may cause problems with your customer base and prove to be a waste of money. It is much simpler for someone to see a social media ad, click on it, and be automatically routed to the company's website. Outdoor advertising should be considered as a part of your entire marketing strategy, but possibly not as a top priority and as a supplement to other marketing channels. Remember that it takes an average of eight interactions with your brand before a customer is willing to buy, so a comprehensive marketing approach that incorporates several touchpoints and channels is more likely to result in conversion for your brand or product.
Shane Limbaga
Shane LimbagaMarketing Management Student from Pamantasan ng Lungsod ng Valenzuela and Marketing Intern at ONGO Smart Advertising
Recent Posts
Unlock Your Business Potential: 10 Essential Tips for Selecting the Ideal Advertising Agency in the Philippines
As a business owner in the Philippines, you know that the tips for choosing the right advertising agency for your business can make or break your brand's success. With countless media options and many agencies available, how do you choose the perfect partner to help your business thrive? This comprehensive guide provides ten essential tips for selecting the best advertising agency for your business in the Philippines. So keep reading to unlock your brand's potential!
Types of OOH Media: A Comprehensive Guide to Outdoor Advertising in the Philippines
Discover the top outdoor advertising options in the Philippines, with examples of the most effective OOH ads and media types for your business. Get ready to transform your brand visibility today!
Discover & Uncover the hot reasons behind the top advertisement examples of successful campaigns in the Philippines 2023 - and learn how to replicate their success in the marketing world
4 Proven Approaches to Measure the True Performance of Your Out-of-Home Advertising Campaigns
Many marketers wrongly believe that outdoor advertising cannot be measured as a performance channel, and that out-of-home measurement choice is confined to awareness-oriented metrics like impressions, reach, and frequency linked with specified demographics. Nothing could be further from the truth in 2021. With the right partner, you can enjoy OOH measurement on par with digital media.
Out-of-Home Advertising Tactics to Reach B2B Audiences
Out-of-home (OOH) advertising is often associated with billboards and street furniture. Although those are viable ad formats, out-of-home advertising provides a wealth of other options and creative possibilities. The medium's capabilities are far more than most marketers understand. B2B advertisers, in particular, would be wise to tap into OOH's creative solutions and think outside the box as they plan their OOH ads.
Simple Ways to Determine If an OOH Campaign Is Effective
We might get so caught up in gathering data, preparing reports, and evaluating data that we forget that there are simpler ways to establish whether an OOH advertising campaign was successful. Consider one of these metrics for your return on investment if you're merely curious about if your campaign has increased sales since it began (ROI).
Calculate OOH Impressions
In the past, OOH impressions were calculated using traffic counts and daily effective circulation to determine the total number of distinct customers within a target population who were exposed to a product or service advertisement, which is known as reach. Daily effective circulation, or DEC, is the measure of traffic that passes by a particular advertisement.
Trends In The OOH Advertising Industry For 2022
Although out-of-home advertising is one of the oldest kinds of advertising, current technological advancements and increased customer awareness necessitates a reevaluation of advertising methods. While traditional OOH models are encountering issues, analysts believe that out-of-home advertising is regaining popularity because people are tired of being bombarded with adverts on their mobile phones.
OOH Generates Strong Recall
Advertisers are more focused on ROI than ever before in today's highly competitive ad market. The ad landscape becomes much more complicated when you consider the growing levels of audience segmentation across various media channels. It's no surprise, then, that OOH, with its vast reach, has received high marks in two recent studies on ad effectiveness.
How Programmatic OOH Works
DOOH advertising is a rapidly growing market, fueled in part by the introduction of programmatic into the Out Of Home space, as well as a variety of other aspects.
Recent Posts
View All