Impressions are essential in a broader sense since they provide a basic depiction of how many people are viewing advertising on a given channel.
In the era of fake news, authenticity is more valuable to identify yet can be a challenging part to prove. It's crucial to trust the data that inform media buying decisions.
A viewable impression is a standard measure of ad viewability defined by the International Advertising Bureau (IAB) to be an ad, which appears at least 50% on screen for more than one second. Viewable impressions are the metric that advertisers use to quantify the percentage of ads that are viewed by real people. In general, this makes sense: an ad that can be seen as a higher brand value. However, just because an impression may be viewed does not indicate it is of good quality.
Why are impressions important in advertising?
This means that to determine campaign cost, advertisers must know how many impressions a CPM ad generates. Impressions are essential in a broader sense since they provide a basic depiction of how many people are viewing advertising on a given channel.
ONGO Smart Advertising Technology provides a tablet with a Motion Sensor that tracks real movement and real people and interprets real impressions each time a passenger is on board. ONGO is a Geo-Fencing Technology that targets the homes, offices, and other touch points in your market. It also provides a real-time data reporting and advertisements that are secure and fast uploading through a cloud-based system.
When it comes to advertiser value, it's important that your impressions are both viewable and authentic. Make sure you're getting the most for your investment with ONGO Smart Advertising, Inc. Real people are looking at your real ads! #ThinkAuthentic