History of the Out of Home Media Advertising Association of the Philippines
The OAAP, formerly known as the Outdoor Advertising Association of the Philippines, existed before the Out-Of-Home Media Advertising Association of the Philippines.
Messages engraved in stone plates and announcements painted on walls were the first forms of advertising. It was just a different type of advertising back then, outdoor advertising. Outdoor advertising dominated for a while until the invention and development of print (newspaper and magazine) and radio technologies. Outdoor advertising was the major advertising medium in the Philippines until the early 1960s, when 15 established outdoor advertising companies banded together to form the Outdoor Advertising Association of the Philippines Inc (OAAP) on August 13, 1964. Its goal was to establish its own Code of Ethics to foster the growth of outdoor advertising in the Philippines.ACME Neon Lights, Advertising Associates, Hi-Art Reproduction, House of Racor, Luzon Advertising, Manalang Advertising, Manila Neon Lights, Martin Outdoor, MJ Gonzales & Associates, Modern Advertising, Outdoor Advertising of the Philippines, Lunod & Associates, Sierra Neon, United Neon Lights, and Universal Sales Promotions were among the fifteen founding members of the company. Outdoor advertising has come a long way, from stone and wall carvings through hand-painted billboards, and now to high-tech large-format photographic prints, 3D inflatables, and large-screen electronic signages. Only outdoor advertising can convey the signs of the times in a way that no other media can. At first glance, outdoor advertising successfully integrates the past, present, and future. The 1964 FOUNDERS 1. Acme Neon Lights’ 2. Advertising Associates Inc. 3. Hi-Art Reproduction 4. House of Ractor 5. Luzon Advertising 6. Manalang Advertising 7. Manila Neon Lights 8. Martin Outdoor 9. MJ Gonzales & Associates 10. Modern Advertising 11. Outdoor Advertising of the Philippines 12. Lunod & Associates 13. Sierra Neon 14. United Neon Lights 15. Universal Sales Promotions (https://www.outdoor.ph/2020/07/history-of-out-of-home-media.html) The OAAP aims to be the only outdoor advertising association recognized by both the advertising industry and the government and to have members who follow the Code of Ethics in the practice of their profession and are guided by the principle of self-regulation. OAAP also aims to strive to have members who are responsible citizens who practice self-regulation within our industry and collaborate with the government while maintaining public safety, environmental concerns, the rule of law, and mutual respect in the practice of our profession to promote the greater importance of outdoor media in the service of our advertising industry, our community, and our country.
Shane Limbaga
Shane LimbagaMarketing Management Student from Pamantasan ng Lungsod ng Valenzuela and Marketing Intern at ONGO Smart Advertising
Recent Posts
Unlock Your Business Potential: 10 Essential Tips for Selecting the Ideal Advertising Agency in the Philippines
As a business owner in the Philippines, you know that the tips for choosing the right advertising agency for your business can make or break your brand's success. With countless media options and many agencies available, how do you choose the perfect partner to help your business thrive? This comprehensive guide provides ten essential tips for selecting the best advertising agency for your business in the Philippines. So keep reading to unlock your brand's potential!
Types of OOH Media: A Comprehensive Guide to Outdoor Advertising in the Philippines
Discover the top outdoor advertising options in the Philippines, with examples of the most effective OOH ads and media types for your business. Get ready to transform your brand visibility today!
Best-Advertisement-Example-Of-Successful-Campaign-In-The-Philippines-2023
Discover & Uncover the hot reasons behind the top advertisement examples of successful campaigns in the Philippines 2023 - and learn how to replicate their success in the marketing world
4 Proven Approaches to Measure the True Performance of Your Out-of-Home Advertising Campaigns
Many marketers wrongly believe that outdoor advertising cannot be measured as a performance channel, and that out-of-home measurement choice is confined to awareness-oriented metrics like impressions, reach, and frequency linked with specified demographics. Nothing could be further from the truth in 2021. With the right partner, you can enjoy OOH measurement on par with digital media.
Out-of-Home Advertising Tactics to Reach B2B Audiences
Out-of-home (OOH) advertising is often associated with billboards and street furniture. Although those are viable ad formats, out-of-home advertising provides a wealth of other options and creative possibilities. The medium's capabilities are far more than most marketers understand. B2B advertisers, in particular, would be wise to tap into OOH's creative solutions and think outside the box as they plan their OOH ads.
Simple Ways to Determine If an OOH Campaign Is Effective
We might get so caught up in gathering data, preparing reports, and evaluating data that we forget that there are simpler ways to establish whether an OOH advertising campaign was successful. Consider one of these metrics for your return on investment if you're merely curious about if your campaign has increased sales since it began (ROI).
Calculate OOH Impressions
In the past, OOH impressions were calculated using traffic counts and daily effective circulation to determine the total number of distinct customers within a target population who were exposed to a product or service advertisement, which is known as reach. Daily effective circulation, or DEC, is the measure of traffic that passes by a particular advertisement.
Trends In The OOH Advertising Industry For 2022
Although out-of-home advertising is one of the oldest kinds of advertising, current technological advancements and increased customer awareness necessitates a reevaluation of advertising methods. While traditional OOH models are encountering issues, analysts believe that out-of-home advertising is regaining popularity because people are tired of being bombarded with adverts on their mobile phones.
OOH Generates Strong Recall
Advertisers are more focused on ROI than ever before in today's highly competitive ad market. The ad landscape becomes much more complicated when you consider the growing levels of audience segmentation across various media channels. It's no surprise, then, that OOH, with its vast reach, has received high marks in two recent studies on ad effectiveness.
How Programmatic OOH Works
DOOH advertising is a rapidly growing market, fueled in part by the introduction of programmatic into the Out Of Home space, as well as a variety of other aspects.
Recent Posts
View All