History of the Out of Home Media Advertising Association of the Philippines
The OAAP, formerly known as the Outdoor Advertising Association of the Philippines, existed before the Out-Of-Home Media Advertising Association of the Philippines.
Messages engraved in stone plates and announcements painted on walls were the first forms of advertising. It was just a different type of advertising back then, outdoor advertising. Outdoor advertising dominated for a while until the invention and development of print (newspaper and magazine) and radio technologies. Outdoor advertising was the major advertising medium in the Philippines until the early 1960s, when 15 established outdoor advertising companies banded together to form the Outdoor Advertising Association of the Philippines Inc (OAAP) on August 13, 1964. Its goal was to establish its own Code of Ethics to foster the growth of outdoor advertising in the Philippines.ACME Neon Lights, Advertising Associates, Hi-Art Reproduction, House of Racor, Luzon Advertising, Manalang Advertising, Manila Neon Lights, Martin Outdoor, MJ Gonzales & Associates, Modern Advertising, Outdoor Advertising of the Philippines, Lunod & Associates, Sierra Neon, United Neon Lights, and Universal Sales Promotions were among the fifteen founding members of the company. Outdoor advertising has come a long way, from stone and wall carvings through hand-painted billboards, and now to high-tech large-format photographic prints, 3D inflatables, and large-screen electronic signages. Only outdoor advertising can convey the signs of the times in a way that no other media can. At first glance, outdoor advertising successfully integrates the past, present, and future. The 1964 FOUNDERS 1. Acme Neon Lights’ 2. Advertising Associates Inc. 3. Hi-Art Reproduction 4. House of Ractor 5. Luzon Advertising 6. Manalang Advertising 7. Manila Neon Lights 8. Martin Outdoor 9. MJ Gonzales & Associates 10. Modern Advertising 11. Outdoor Advertising of the Philippines 12. Lunod & Associates 13. Sierra Neon 14. United Neon Lights 15. Universal Sales Promotions (https://www.outdoor.ph/2020/07/history-of-out-of-home-media.html) The OAAP aims to be the only outdoor advertising association recognized by both the advertising industry and the government and to have members who follow the Code of Ethics in the practice of their profession and are guided by the principle of self-regulation. OAAP also aims to strive to have members who are responsible citizens who practice self-regulation within our industry and collaborate with the government while maintaining public safety, environmental concerns, the rule of law, and mutual respect in the practice of our profession to promote the greater importance of outdoor media in the service of our advertising industry, our community, and our country.
Shane Limbaga
Shane LimbagaMarketing Management Student from Pamantasan ng Lungsod ng Valenzuela and Marketing Intern at ONGO Smart Advertising
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