Get To Know More About Digital Out-Of-Home Advertising
(Digital Out-of-Home) advertising, on the other hand, is a combination of traditional OOH advertising with digital features. Elevator screens, digital billboards, and television screens are all used to transmit content to the public via digital screens.
Advertising has altered dramatically in recent years. Restrictions and limitations are no longer able to contain the beast of advertising, allowing for more creative thinking. Advertisements used to be displayed on billboards, posters, hoardings, and other public spaces with additional investment to be seen and noticed. However, technology is advancing at a quicker rate, altering every step of the advertising process. Digital Out-of-Home Advertising (DOOH) is the newest, most influential, and most complex advertisement concept. OOH (Out-of-Home) advertising is a conventional outdoor advertising format in which the audience can see the advertisement in public locations, transportation hubs, routes, commercial spaces, and so on. DOOH (Digital Out-of-Home) advertising, on the other hand, is a combination of traditional OOH advertising with digital features. Elevator screens, digital billboards, and television screens are all used to transmit content to the public via digital screens. The only distinction is that with OOH, the ad is set in place with a single image for some time. In contrast, in DOOH, the advertisement is presented on digital screens with multiple animated visuals for a limited duration. People may interact with DOOH advertising, making it a more lively, interactive, and vivacious advertising medium. Digital Out-of-Home advertising is an engaging and interactive marketing technique that allows businesses to digitize themselves and show content that is easily available to the general public. Brands can keep track of the playtime of their ads with Digital Out-of-Home advertising. They can deliver useful messages without becoming irrelevant or inappropriate to their audience. The true reason DOOH advertising is growing so quickly is that it can reach the intended audience in real-time. Brands can improve their performance and channel their flow thanks to its real-time coverage and targeting. ONGO Smart Advertising is an industry disruptor to traditional Out-of-Home adverts, thus reaching new levels of mobility and impressions. In partnership with different TNVS organizations of drivers and operators. Our drivers have their passengers’ safety and comfort as their top priority. ONGO delivers valuable fraud-resistant advertising that helps brands penetrate the desired target markets and audiences. Advertising with ONGO will capture your target market without any distractions. Be seen and heard in your target market's comfort zone. Has a higher recall rate since you are most likely associated with the target market's comfort zone and part of their daily commute. Market reach, OOH has the 2nd highest market penetration next to free TV - CMV Basic. 59% of viewers engaged in actions after seeing a TNVS ad. For interior TNVS ad viewers, the action rate increases to 76%. In a world of chaos, it can be hard to make sense of everything. That's why ONGO created the ultimate tool for tracking your ideas and projects with the most advanced ONGO Features: Motion Sensor - Guaranteed REAL IMPRESSIONS from REAL PEOPLE. Our motion sensor is programmed to detect the passengers' movement throughout their trip. Geo-fencing Advertising - PINPOINT your PROMOTIONS at your selected stores/locations to boost your location-specific campaigns. Cloud-based System - NO DELAYS, LESS DOWNTIME, and VALUE FOR MONEY as we can upload your material within minutes! Captive Audience - Maximize your campaign, as every passenger commutes and is captivated with us, an average of 20 mins to 1 hour every day! Data Analytics - DATA IS KING. Especially if you can get your data and metrics in REAL-TIME. With us, you can see your data via our real-time back-end system. Orderly Feature - Private and enclosed space keeps their focus on your campaigns. 97% of passengers interact with at least one of the advertisements during their ride. With a consistent fleet growth aiming at 5000+ vehicles within Metro Manila and nearby provinces, OnGo Smart Advertising aims to provide quality Out Of Home advertising which is backed by our software that updates the data analytics (impressions and genuine leads) in real-time. DOOH advertising is a modernized form of traditional outdoor advertising. It possesses all of the necessary characteristics of interaction, visibility, and noteworthy reach, as well as several unexplored chances that are ready to propel businesses to new heights.
Shane Limbaga
Shane LimbagaMarketing Management Student from Pamantasan ng Lungsod ng Valenzuela and Marketing Intern at ONGO Smart Advertising
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