Calculate OOH Impressions
In the past, OOH impressions were calculated using traffic counts and daily effective circulation to determine the total number of distinct customers within a target population who were exposed to a product or service advertisement, which is known as reach. Daily effective circulation, or DEC, is the measure of traffic that passes by a particular advertisement.
Geopath, originally known as the Traffic Audit Bureau (TAB), recognized the problem faced by advertisers who wanted to know how many individuals their adverts reached. They started working on a new approach to computing impressions and started running tests in which drivers wore goggles that tracked their eyes while driving. They were able to determine the percentage of drivers who saw a certain advertisement using this data. Because Geopath's objective is to independently audit and report OOH advertising ratings across the United States, most outdoor advertising businesses rely on Geopath for all OOH impressions data and other measurements. Advertisers, agencies, and media businesses are all represented on the organization's three-member board, which ensures that all stakeholders are receiving accurate information. To determine reach, outdoor impressions have typically been measured using traffic counts and daily effective circulation. For years, these figures were the only credible means of determining the reach of an out-of-home advertising campaign.
Djon Amoc
Shane LimbagaMarketing InternShane LimbagaDjon AmocShane Limbaga
Recent Posts
Types of OOH Media: A Comprehensive Guide to Outdoor Advertising in the Philippines
Discover the top outdoor advertising options in the Philippines, with examples of the most effective OOH ads and media types for your business. Get ready to transform your brand visibility today!
Digital Marketing Agency Philippines
In today's rapidly growing digital landscape, choosing the right digital marketing agency in the Philippines can make or break your online business presence. Whether you're a local startup or a multinational corporation, the ever-evolving landscape of digital marketing services requires a team that understands your unique needs and objectives.
Unlock Your Business Potential: 10 Essential Tips for Selecting the Ideal Advertising Agency in the Philippines
As a business owner in the Philippines, you know that the tips for choosing the right advertising agency for your business can make or break your brand's success. With countless media options and many agencies available, how do you choose the perfect partner to help your business thrive? This comprehensive guide provides ten essential tips for selecting the best advertising agency for your business in the Philippines. So keep reading to unlock your brand's potential!
Unraveling the Secrets of Top DOOH Advertising Companies in the Philippines
Digital Out-of-Home (DOOH) advertising is transforming the way businesses connect with their audience in the Philippines. This dynamic advertising medium enables brands to engage with consumers in a variety of public spaces, including malls, transportation hubs, and busy city streets.
Leverage In-Car Tablet Advertising: The New Frontier to Amplify Customer Reach in 2023
In a world where digital advertising is not just a strategy but a necessity, businesses must constantly look for innovative ways to grab their consumers' attention. In-car tablet advertising is a promising avenue that's opening up in this regard.
Advertising Agency Philippines
Do you want to learn more about the leading advertising agencies in the Philippines and their cutting-edge services? Among the greatest marketing firms in this nation are Advertising Agency Philippines, one of the top picks. Choosing a great partner agency can be key for any business striving to succeed in today’s competitive market. Let’s explore what these excellent companies have to offer!
Digital Advertising Philippines
Are you looking for the best digital advertising agencies in the Philippines? Discover the top-ranked digital marketing agencies of 2023, how top digital marketing agencies and companies can boost your business, and the myriad benefits of embracing digital advertising in the Philippines.
Marketing Agency Philippines
The Philippines, with its rapidly growing economy and tech-savvy population, is fast becoming a hub for marketing innovation. If you're a business hoping to make a mark in the Southeast Asian market, or just looking to revamp your marketing strategies, partnering with a top-notch agency in the Philippines can be the game-changer you're looking for.
Best-Advertisement-Example-Of-Successful-Campaign-In-The-Philippines-2023
Discover & Uncover the hot reasons behind the top advertisement examples of successful campaigns in the Philippines 2023 - and learn how to replicate their success in the marketing world
4 Proven Approaches to Measure the True Performance of Your Out-of-Home Advertising Campaigns
Many marketers wrongly believe that outdoor advertising cannot be measured as a performance channel, and that out-of-home measurement choice is confined to awareness-oriented metrics like impressions, reach, and frequency linked with specified demographics. Nothing could be further from the truth in 2021. With the right partner, you can enjoy OOH measurement on par with digital media.
Recent Posts
View All