As we enter a new year, businesses in the Philippines are eager to make a significant impact with their marketing strategies. Outdoor advertising is a powerful way to reach a broad audience and leave a lasting impression. With suitable outdoor ads, companies can capture potential customers' attention as they go about their daily lives, whether on the streets, highways, or shopping centres.
The Benefits of Outdoor Advertising
Outdoor advertising is a powerful marketing tool that can help businesses reach a broad and diverse audience. From billboards to bus shelters, outdoor advertising offers many benefits that can help companies increase brand awareness, drive sales, and engage with customers. Here are some of the key benefits of outdoor advertising:
Reach a large and diverse audience
Outdoor advertising can reach a large and diverse audience. People of all demographics and backgrounds are exposed to outdoor ads while out and about. Whether someone is driving to work, waiting for a bus, or walking down the street, they are likely to encounter outdoor ads, making it a highly effective way to reach a wide range of potential customers.
Increase brand awareness
Outdoor advertising is a great way to increase brand awareness and make a lasting impression on potential customers. By strategically placing ads in high-traffic urban areas, businesses can ensure that their brand is seen by many people, helping to build brand recognition and establish credibility in the market.
Drive sales
Outdoor advertising can help drive sales by promoting a business's products or services in a compelling and visually appealing way. Companies can entice customers to purchase or visit their stores by creating eye-catching ads that capture passersby's attention. Outdoor ads can also include calls to action, such as website URLs or phone numbers, to encourage customers to take immediate action.
Engage with customers
Outdoor advertising provides businesses with the opportunity to engage with customers in a meaningful way. By creating interactive and engaging ads, companies can capture the attention of potential customers and create a memorable brand experience. Whether through a clever slogan, a stunning visual, or a unique design, outdoor ads can spark conversations and leave a lasting impression on customers.
Cost-effective marketing solution
Outdoor advertising offers a high return on investment. Compared to other forms of advertising, such as TV or radio commercials, outdoor ads are relatively affordable and can reach many people for a fraction of the cost. This makes outdoor advertising ideal for businesses looking to maximize their marketing budget and reach a broad audience.
Types of Outdoor Advertising in The Philippines
As we look ahead to 2024, here are some popular types of outdoor advertising that are expected to dominate the Philippine's advertising landscape:
In Cab Advertising
In-cab advertising emerges as a new dimension potent medium for brands aiming to capture consumers' attention on the move. As part of the broader spectrum of transit advertising, in-cab advertising specifically targets audiences inside ride-hailing, offering a unique opportunity for engagement in a captive setting.
Billboard Ads
Billboard Ads have long been a staple of outdoor advertising in the Philippines, and they continue to be a popular choice for brands looking to promote and make a significant impact. With advancements in digital printing technology, billboards are now more vibrant and eye-catching than ever, making them an effective way to reach a large audience.
Transit Advertising
Transit advertising, which includes ads on buses, taxis, and trains, is a great way to reach consumers on the move. Transit advertising can be highly effective in the Philippines, where public transportation is widely used.
Street Furniture Advertising
Street furniture advertising refers to ads on items like bus shelters, static billboards, benches, and kiosks. These ads are strategically placed in high-traffic areas, making them a great way to reach consumers throughout their daily activities. In 2024, street furniture and billboard advertising will continue to be famous for brands looking to engage with urban consumers.
Digital Out-of-Home Advertising
Digital out-of-home advertising, including digital billboards and screens, is becoming increasingly popular in the Philippines. These dynamic digital ads can be easily updated and customized, making them versatile and practical ways to reach consumers. In 2024, we expect more brands to utilize digital billboard out-of-home advertising to create engaging and interactive campaigns.
Guerilla Marketing
Guerilla marketing refers to unconventional and unexpected advertising tactics designed to create a buzz and generate word-of-mouth. In the world of the Philippines, where creativity and ingenuity are highly valued, guerilla marketing campaigns can be an excellent way for brands to stand out and memorably connect with consumers.
Overall, in 2024, we expect to see a mix of traditional and cutting-edge outdoor advertising methods to create engaging and impactful ad campaigns.
How to Go Big with The Best Outdoor Ads in the Philippines
Choose High-Traffic Locations
To maximize the impact of outdoor ads, designers choose high-traffic locations where many people will see them. Major highways, busy intersections, and famous shopping districts are great options for reaching a broad audience.
Utilize Format Ads
Large-format ads on media, such as billboards and digital screens, are highly effective in capturing attention and conveying messages quickly and impactfully. They are hard to miss and can make a big impression on passersby.
Be Creative and Eye-Catching
In a sea of outdoor ads, businesses need to stand out with creative and eye-catching designs. Ads incorporating bold colors, catchy slogans, and striking imagery can help grab attention and leave a lasting impression.
Use Interactive Elements
Adding interactive elements to outdoor ads can further engage audiences and make the ads more memorable. QR codes, augmented reality experiences, and interactive displays can create a unique and immersive experience for viewers.
Tailor Ads to Target Audiences
Businesses should tailor the messaging and design of outdoor ads to appeal to specific demographics to ensure they resonate with target audiences. Understanding target customers' needs and preferences can help advertisers create relevant and engaging ads.
By following these tips and thinking big with outdoor ads in 2024, businesses in the Philippines can make a substantial impact with their digital age and marketing campaigns. Let’s bring you some examples and take a look at our favorite digital OOH offerings here at OnGO Smart Advertising
The Beauty of In-Cab Advertising
InCab advertising is a powerful and effective way to reach consumers uniquely and effectively. This outdoor advertising occurs inside cabs, where passengers are captive audiences for their ride. InCab advertising's beauty lies in engaging consumers in a personal and intimate setting, making it a highly effective way to communicate your message.
Here are the key benefits of InCab advertising:
Ability to Target Specific Audiences Based on Location & Demographics
Businesses can place ads in cabs that travel through specific neighbourhoods, ensuring they reach the right customers. Additionally, InCab advertising allows for highly targeted messaging that can resonate with passengers on a personal level.
Cost-effective & High visibility
Passengers spend an average of 15-30 minutes in a cab, so they have plenty of time to absorb the messaging on display. This extended exposure can increase brand recall and recognition.
Level of exclusivity
Businesses can partner and advertise with specific taxi companies or routes to reach their target audience, which can help them stand out from competitors and make a strong impression on consumers.
With its unique ability to target specific audiences, offer high visibility, and create a personal connection with passengers, InCab advertising is a powerful tool for businesses looking to make a significant impact with their outdoor ads in the Philippines. By incorporating this innovative form of advertising into their outdoor marketing and strategy, companies can effectively reach new customers, increase brand awareness, and drive sales in 2024 and beyond.
So far, in 2023, our proven in-cab advertising strategy is drastically expanding in popularity. Are you interested in launching your brand exposedly? Set up a consultation with our team as soon as possible.
Let’s Make This Year Full of Wins
Now is the perfect time to progress in your digital OOH marketing endeavours. Don’t let your competitors beat you to the punch. Let us know your needs, and we’ll connect with you immediately.
Want to learn more about OnGo Smart Advertising’s OOH advertising campaign strategies? Stay tuned to our blog for more industry insights and deep dives.
