As a business owner in the Philippines, you know that the tips for choosing the right advertising agency for your business can make or break your brand's success. With countless media options and many agencies available, how do you choose the perfect partner to help your business thrive? This comprehensive guide provides ten essential tips for selecting the best advertising agency for your business in the Philippines. So keep reading to unlock your brand's potential!
Discover the top outdoor advertising options in the Philippines, with examples of the most effective OOH ads and media types for your business. Get ready to transform your brand visibility today!
Discover & Uncover the hot reasons behind the top advertisement examples of successful campaigns in the Philippines 2023 - and learn how to replicate their success in the marketing world
Many marketers wrongly believe that outdoor advertising cannot be measured as a performance channel, and that out-of-home measurement choice is confined to awareness-oriented metrics like impressions, reach, and frequency linked with specified demographics. Nothing could be further from the truth in 2021. With the right partner, you can enjoy OOH measurement on par with digital media.
Out-of-home (OOH) advertising is often associated with billboards and street furniture. Although those are viable ad formats, out-of-home advertising provides a wealth of other options and creative possibilities. The medium's capabilities are far more than most marketers understand. B2B advertisers, in particular, would be wise to tap into OOH's creative solutions and think outside the box as they plan their OOH ads.
We might get so caught up in gathering data, preparing reports, and evaluating data that we forget that there are simpler ways to establish whether an OOH advertising campaign was successful. Consider one of these metrics for your return on investment if you're merely curious about if your campaign has increased sales since it began (ROI).
In the past, OOH impressions were calculated using traffic counts and daily effective circulation to determine the total number of distinct customers within a target population who were exposed to a product or service advertisement, which is known as reach. Daily effective circulation, or DEC, is the measure of traffic that passes by a particular advertisement.
Although out-of-home advertising is one of the oldest kinds of advertising, current technological advancements and increased customer awareness necessitates a reevaluation of advertising methods. While traditional OOH models are encountering issues, analysts believe that out-of-home advertising is regaining popularity because people are tired of being bombarded with adverts on their mobile phones.
Advertisers are more focused on ROI than ever before in today's highly competitive ad market. The ad landscape becomes much more complicated when you consider the growing levels of audience segmentation across various media channels. It's no surprise, then, that OOH, with its vast reach, has received high marks in two recent studies on ad effectiveness.
DOOH advertising is a rapidly growing market, fueled in part by the introduction of programmatic into the Out Of Home space, as well as a variety of other aspects.
The hardest-hit ad sector in 2020 was out-of-home (OOH) ad spending. Concerns over overcrowding in public spaces might drag the sector down for years. We believe that, as the economy improves, programmatic procurement of digital out-of-home (DOOH) ad inventory will take a larger portion of the market than it does now.
People born between the late 1990s and the early 2010s, known as Generation Z, will inherit $3.5 trillion over the next two decades and have the potential to change the world. These digital natives, on the other hand, are native ad skippers and blockers.
The latest Advertising Association / Warc Expenditure Report predicts that the current decline in out-of-home advertising (OOH) will slow for the rest of the year before returning to growth in 2021. While it has undoubtedly been one of the hardest-hit advertising channels as a result of global lockdowns, the report also shows that OOH is forecast to experience some of the largest gains among ad channels next year with digital out of home, in particular, expected to see an increase of 38.7%.
According to the WFA (World Federation of Advertisers), out-of-home ad spending decreased by 49 percent in the first half of the year 2020 and is already 39 percent lower than projected for the second half. However, as VIOOH's Jean-Christophe Conti points out, OOH is showing indications of regaining its foundation for 2021. (particularly in terms of programmatic). Even during the lockout, advertisers are displaying great levels of innovation, with some off-the-wall commercials.
“Visual Feeder, a digital marketing technology company that transforms unoccupied commercial windows into digital displays to creatively connect brands with their consumers; raised a $1.7 million seed round of financing led by Sandalphon Capital and Blue Field Capital, along with investments from Techstars, Lair East Labs and several strategic angel investors”. (oohtoday.com/visual-feeder-raises-1-7-million/)
With the rise of social media and the dominance of digital marketing, there are a lot of options to promote a brand or business nowadays. It's no wonder that businesses are having difficulty determining whether to spend their advertising budget on the internet or traditional media. Many individuals, especially in this technological age, disregard outdoor advertising as a viable option.
In this odd new normal, adapting advertising techniques to meet your clients where they are, both physically and online, is becoming increasingly important.
With a country that deals with a high volume of vehicles and people, the trends in Philippines outdoor advertising are worth studying.
In recent years, out-of-home advertising has advanced significantly and has become a cost-effective means of reaching consumers both nationally and locally. Digital out-of-home, in particular, is giving brands the confidence and data they need to support their advertising plans.
The OAAP, formerly known as the Outdoor Advertising Association of the Philippines, existed before the Out-Of-Home Media Advertising Association of the Philippines.
People are using inventive Out of Home advertising efforts to capture the attention of consumers, from the largest firms to the smallest businesses. When placed in high-traffic areas, out-of-home advertising continues to reach a large number of potential customers and is well recognized.
With the significant surge in technological improvements over the years, along with the traditional benefits of real-world ads, out-of-home advertising has become an even more impactful and effective marketing approach. Out-of-home advertising is any type of visual advertising material that someone might see outside of their home, and while it may appear that all marketing currently is done online, advertisers should not overlook the highly efficient way of out-of-home advertising.
Due to the amount of time we've been forced to spend indoors over the last three years, people have grown tired of staring at displays and have developed a case of digital fatigue.
(Digital Out-of-Home) advertising, on the other hand, is a combination of traditional OOH advertising with digital features. Elevator screens, digital billboards, and television screens are all used to transmit content to the public via digital screens.
The ratio of traditional and digital OOH is at 78:22 which means that traditional OOH is still going strong. The country has also experienced 8 to 10% price inflation since 2017. Overall, the growth of the Philippines OOH industry is expected to reach 12%.
OnGo Smart Advertising has prepared a thanksgiving event via FB live for all our drivers throughout ONGO's journey in being a data-driven Digital OOH Advertising Platform.
Heavy traffic may be the worst thing that has ever happened to some people, yet it is a huge benefit to business owners and advertisers because of Out-Of-Home Advertising. Out-of-home advertising (OOH), also called OOH media, is any visual advertising media found outside of the home.